A fundamental part of our approach is accountability. Sites which look the part and are easy to use are worthless if they do not perform their function.

We maintain and reacts to regular performance reports, which, for clients, become invaluable business management tools. These reports are set up in consultation with our clients and include:

Cost per sale
Traffic resulting from optimisation
Business generated from optimisation
Pay per click traffic
Business generated from pay per click
Advertising response figures
Site visitor behaviour within the site
Return visits, tracking users from first hit to sale over a period of time
Special offer performance results
Email newsletter results
Offline campaign effects on website.